Guest post by Sarah Moore. Keyword cannibalization is a vital complaint for bloggers as good as website owners. The complaint is, many of them don't know it.
What is Keyword Cannibalization?
Spend a reduced time seeking around an consultant SEO website similar to this as good as we will fast sense how critical keywords as good as keyword phrases have been in attracting trade to your site as good as mending your poke engine rankings. Do a little some-more celebration of a mass as good as we will sense about a significance of regulating your keywords in a title, outline as good as keyword tags.
You have been upon a right lane to mastering poke engine optimization but, chances are, it won't be prolonged until we have a vital mistake—the same inapplicable designation which many website owners as good as bloggers a universe over make—keyword cannibalization.
Keyword what?
Keyword cannibalization is substantially a singular of a many usual problems website owners face though ever unequivocally meaningful it. It does serious repairs to their site rankings as good as prevents their site from removing a trade it is able of getting.
It customarily starts rught away after a keyword investigate phase, when a site owners has identified a set of keywords which is applicable to their site as good as aim audience. They right away proceed to optimize their complete site regulating these keywords as good as they proceed to operate a same set of keywords as good as keyword phrases upon each singular page of their site. That's excellent isn't it? No. Here's an e.g. of since not.
Let's contend we own a blog about cosmetic dentistry. You operate a keyword word "cosmetic dentistry" upon each singular page of your blog, anticipating which this will enlarge keyword firmness via your site. When we beget incoming links we operate a word "cosmetic dentistry" as a anchor text, no make a difference which page in your blog we have been joining to.
You consider your chances of removing a tall arrange for a word have been really tall since we have used a aim keyword upon each singular page upon your site as good as we have a vast series of incoming links. It is essentially a opposite. Why? Because Google ranks pages not sites.
In really elementary conditions this equates to that, by regulating a same keyword or keyword word upon each singular page of your site, we have been forcing Google to select only a singular of your pages as good as arrange it aloft than a others. The some-more pages we optimize for a keyword a harder it will be to essentially get a tall ranking since we have been diluting your couple structure efforts.
For example, let's suspect an anchored incoming couple is worth 1 point. If we have 50 links to 50 pages, a top measure a page upon your site will have is 1. However, if we have 50 anchored links to only a singular page upon your site, which page will measure 50 as good as will thus have a aloft possibility of ranking well. The same proof can be practical to any inner links we create. If we have been indicating inner links which all contend "cosmetic dentistry" incidentally via opposite pages upon your site afterwards we have been heavily diluting a worth of those links.
How to Avoid Keyword Cannibalization
Now all this might receptive to advice intensely difficult though essentially it's very, really simple—never optimize some-more than a singular page upon your site for a same aim keyword or keyword phrase. Give each singular page a opposite keyword as good as operate anchored links containing those keywords to couple to a since page. Use your some-more critical keywords upon your homepage as good as afterwards investigate alternatives to discharge via a residue of your site. Easy!
Guest writer Sarah is owner of Vappingo, an online modifying as good as proofreading group which offers affordable consultant SEO modifying services for websites as good as blogs which need benefit in mending their website rankings.
Original article: Are we Cannibalizing Your Own Keywords?
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