Posted upon February 05, 2011 during 11:59am IST
Can you suppose Kaun Banega Crorepati though mega star Amitabh Bachchan? Or Indian Idol though composer Anu Malik? In a celebrity-obsessed nation, even being shows that target to have a star out of a usual male have been driven by Bollywood faces.
“Whatever happens, being shows will regularly need a little face worth – either in a form of luminary contestants, judges or hosts,” Namit Sharma, conduct of Wizcraft Television, told IANS.
Not even a singular ongoing being uncover - Zor Ka Jhatka, Chak Dhoom Dhoom Team Challenge, Jhalak Dikhhla Jaa, Dance India Dance Doubles and Maa Exchange among others – is though a celebrity.
“These shows have been large sheet properties that have to broach ratings as well as for that they have to capture a large audience, so you need luminary faces for that. Even if a success or disaster of a shows in conclusion depends upon a content, a luminary face is indispensable to front a being uncover – it could be Pravesh Rana or Amitabh Bachchan…and that’s a range!!!” Sharma explained.
Amitabh kicked off a direction with STAR Plus’ Kaun Banega Crorepati in 2000. Since then, nonetheless being uncover formats have essentially concerned a ubiquitous public, large names from showbiz have never been absent.
Shah Rukh Khan, Abhishek Bachchan, Salman Khan, Shilpa Shetty, Mithun Chakraborty, Madhuri Dixit, Priyanka Chopra as well as a likes have already had their army with TV, whilst Hrithik Roshan as well as Sanjay Dutt have been lined up to have their entrance soon.
In fact, celebrities similar to Farah Khan, Malaika Arora Khan, Anu Malik as well as most alternative singers as well as composers have been right away a tack upon India’s being uncover scene.
Niret Alva, comparison manager authority as well as co-founder of Miditech, laments that a marketplace in India is not grown up sufficient to consider of formats sans a glorious quotient.
“In a West, there have been pleasing formats, that have been not tall cost, that do not have celebs as well as nonetheless they work interjection to absolute storytelling. It’s unhappy that in a nation of 1.2 billion people, you have been still celebrity-obsessed.
“Hopefully, over time a unfolding will shift as well as channels will begin focussing upon creation stars out of a typical man.”
Veteran actress Anupam Kher is as brief as it gets. He says dont consider about television, no commercial operation functions though Bollywood these days.
“It’s bizarre that a height that was for usual people has turn celebrity-driven, though you consider though actors as well as Hindi motion picture zero works, no inhabitant paper, no headlines channel and, similarly, no being show,” Anupam told IANS.
“Cinema is an constituent partial of everybody’s hold up as well as an actor’s hold up – what he does or doesn’t do – have tip stories in each middle – print, online or electronic. That is a time you have been vital in,” he added.
For an assembly that is gentle shelling out usually Rs 200 to Rs 500 for wire TV or DTH services each month, channels have been pouring millions in to Bollywood stars’ pockets as well as upon blow up sets usually for a consequence of a little publicity.
According to courtesy estimates, celebrities get anything in in between Rs.100,000 as well as Rs.10 million per episode. The compensate package can be most some-more when actors similar to Amitabh, Shah Rukh, Salman as well as Akshay have been upon board.
Sometimes a price of a luminary is some-more than a complete price of producing a uncover but, as Sharma points out, “What’s a indicate of producing a uncover in a parsimonious bill that nobody sees?”
So, for channels, it’s all worth it!
“Celebrity participation cannot be usually totalled in a container rating or a rating of their show. Their participation creates a lot of buzz, attracts courtesy to a channel, there is a lot of PR (public relations)…and it can have a certain massage off upon imagery as well as perception. All these things have been critical for a code as well as have measureless value,” explained Nikhil Madhok, comparison director, Marketing as well as Communications, Imagine TV.
Nevertheless, Ashvini Yardi, programming conduct of Colors, believes “there has to be a approach bond in in between a luminary as well as a viewers”.
“A luminary is critical usually if he fits a uncover perfectly. There is no indicate in ‘force-fitting’ shows with celebrities usually for publicity,” she said.
More on: Zor Ka Jhatka, Indian being television, being shows, tv features, tv news, Amitabh Bachchan, Shah Rukh Khan, Kaun Banega Crorepati, Zor Ka Jhatka, Indian Idol
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