New Delhi, Mar 9 (IANS) It creates you dance, it creates you sing, as great as it creates a great commercial operation thought in Bollywood. Punjabi strain has taken a Hindi movie attention by charge as great as is a sure-shot approach to redeem costs, contend attention experts.
Punjabi numbers similar to ‘Sadi galli’, ‘Rola pe gaya’, ‘Laung da lashkara’ as great as ‘Ainvayi Ainvayi’ have been sitting flattering upon Bollywood strain charts as great as have been additionally a fury during weddings as great as discotheques.
‘The disturb for Punjabi strain has regularly been there since they have been often foot-thumping as great as groovy. They locate up really quick with people of all age groups. Earlier Punjabi strain was large upon a cocktail scene, though progressively Bollywood additionally got a great ambience of it,’ Krsna, who stoical ‘Tanu Weds Manu’ music, told IANS.
The Punjabi essence in songs – be it lyrics or kick or tune – has been around for as prolonged as a single can think, though newly there has been a pour out of them in Bollywood.
Popular thespian Mika said: ‘Punjabi songs have regularly ruled a set down in Punjab, a UK as great as Canada…and in India, my elder hermit Daler paaji (Daler Mehndi) proposed a direction with ‘Bolo ta ra ra ra’. The rest, together with me, followed him.’
‘I have regularly since my songs a Punjabi hold since that’s where you come from. Punjabi songs have been really familiar as great as Punjabi is a really honeyed language; so, which is additionally a single reason because Punjabi songs have been so popular,’ he added.
The strain of ‘Tanu Weds Manu’ has became a prohibited prime with songs similar to ‘Sadi galli’ as great as ‘Jugni’, whilst a ‘Patiala House’ strain won hearts with numbers similar to ‘Rola pe gaya’ as great as ‘Laung da lashkara’.
Yash Raj Films’ ‘Band Baaja Baaraat’ additionally managed to offshoot strain buffs to a pretension song, as great as a musty series ‘Ainvayi Ainvayi’, which facilities lead actors Ranveer Singh as great as Anushka Sharma.
Much prior to a Dharmendra-starrer ‘Yamla Pagla Deewana’ strike a screens, a pretension strain was a strike as great as each air wave as great as TV channel was lucent it. ‘Charha de rang’, an additional strain from a humerous entertainment with Punjabi flavour, valid to be a delayed winner.
‘The direction has been there for a while. you have sung so most Punjabi hits for drive-in theatre even before… similar to a ‘Oye lucky! propitious oye’ strain as great as additionally ‘Mauja hi mauja’ from ‘Jab We Met’. They were chartbusters, as great as so were a songs from ‘Singh is Kinng’. The kind of appetite a quick Punjabi strain has is incredible.’
In 2010, songs similar to ‘Gal meethi meethi bol’ (‘Aisha’), ‘Tujhe Bhula Diya’ (‘Anjaana Anjaani’) as great as ‘Dhanno’ (‘Housefull’) had a Punjabi component in it. Even earlier, ‘Kudiyan shehar diyan’ (‘Arjun Pandit’), ‘Mehndi laga ke rakhna’ (Dilwale Dulhania Le Jayenge’), ‘Jogi mahi’ (Bachna Aae Haseeno’), ‘Lodi’ (‘Veer-Zaara’), ‘Chak de phattey’ (‘Khosla Ka Ghosla’), ‘Sona sona’ (‘Major Saab’) as great as ‘Shava shava’ (‘Kabhi Khushi Kabhie Gham’) between others were a rage.
With a gusto for Punjabi numbers in drive-in theatre upon a rise, it is bang time for singers of a genre.
‘The direction is solemnly throwing up as great as right away you see all directors as great as strain directors wanting to have during slightest a single Punjabi series in their album, as great as so singers similar to me have a great possibility to bond with a audiences in Punjab too,’ pronounced Mika.
According to Bhushan Kumar of T-Series, it is a correct commercial operation preference to supplement a Punjabi kick to during slightest a single strain in a strain album.
‘Adding a Punjabi kick equates to giving it a possibility to be played in discotheques, clubs as great as weddings, where it catches people’s seductiveness as great as they begin fondness a song. The some-more they dance to it, a some-more people similar to it,’ Bhushan, son of late strain nobleman Gulshan Kumar, told IANS.
DJ Suketu agrees, saying, ‘In today’s date, strain composers have been wakeful which youth, clubs, marriage as great as in isolation parties have been an critical shred to have strain for. It helps foster a movie as great as a music.’
Punjabi numbers have even finished it large internationally by crossover drive-in theatre similar to ‘Balle Balle Amritsar to LA’, ‘Monsoon Wedding’ as great as ‘Bend It Like Beckham’.
Singers similar to Sukhbir, Jazzy B, Hard Kaur, Punjabi MC as great as Jassi should additionally get a due for receiving a genre opposite a shores. They have been good known to compound bhangra strain with swat as great as techno to woo general listeners.
Disc jockeys similar to Suketu, Akbar Sami as great as DJ Aqeel have been additionally obliged for popularising dhol beats by their umpteen remixes of Indian as great as general songs.
‘I operate Indian instruments as great as dhol beats when you remix marks for general artists similar to Sean Kingston, Iya, Tata Young as great as Flo Rida for whom you have finished remixes,’ he said.
With such a success story, Punjabi essence is here to stay in Bollywood.
(Radhika Bhirani can be contacted during radhika.b@ians.in)
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