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Friday, March 11, 2011

WCup frenzy will not affect success of 'Game': Abhishek - Indian Express

The ongoing cricket frenzy does not appear to worry a makers as well as expel of ‘Game’ who have been assured of their film’s success during a box bureau when it hits a shade upon Apr 1.

“On Apr 1, when we recover a film there is no compare as well as afterwards upon Apr 2, a World Cup finals.. that is a finish of it. So by that time we will be emptied out of cricket as well as be ready for ‘Game’,” writer Ritesh Sidhwani said.

The last compare of World Cup is to be played upon Apr 2 as well as a fourth deteriorate of IPL starts from Apr 8, that creates a duration an ‘off-season’ for film releases.

However, Abhishek does not feel so. “Who says a a unsure time. we unequivocally hold that if we have a peculiarity product no make a difference what duration of a year it is, people will go as well as watch it. In India audiences have been ardent about films. Its roughly partial of their every day hold up as well as a really tough to conflict great films,” he said.

Citing examples, Abhishek said, “I got this square of report from Viacom that a day India played England, a channels got a top TRPs ever for any sporting eventuality as well as during a same time ‘Tanu Weds Manu’ additionally got a top weekday collection. Also, when initial IPL came nobody expelled films, afterwards ‘Race’ came as well as became a top grosser of a year.”

“We have 1.2 billion people as well as everyone is not starting to watch cricket… even if half of them watch cricket, a alternative half would come as well as watch a movie, that is some-more than sufficient for us,” he reasoned.

… contd.


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